# Pablo Leiva > Product Designer & Design Engineer, Santiago, Chile. 15+ years designing and building digital products end to end: product direction and research, interaction design, Design Systems and production code. AI can be part of the product experience, the development workflow, or both. Open to Senior, Staff or Principal IC roles, remote, with US and European overlap. - Site: https://pabloleiva.com/ - Resume (PDF): https://pabloleiva.com/resume.pdf - Email: hola@pabloleiva.com - LinkedIn: https://www.linkedin.com/in/pabloleivafriz/ - Spanish version: https://pabloleiva.com/es/llms.txt ## Selected work - [Keeping people and coding agents on the same page](https://pabloleiva.com/work/falabella/): Grupo Falabella, AI Product Designer, 2026 – present. I built a Design System, then turned its product rules into shared infrastructure for people and coding agents—helping teams carry product intent into production across different internal products. - [Product knowledge, as a conversation](https://pabloleiva.com/work/samsung/): Samsung, via Kibernum, AI Product Engineer, 2024 – 2025. Samsung retail sellers needed product information while they were already talking to customers. I researched, designed and helped build an AI assistant they could use through voice, text or a familiar content library. - [From lockdown to 240K users](https://pabloleiva.com/work/comediaplay/): ComediaPlay, Founder · Product Designer & Engineer, 2020 – 2026. I started ComediaPlay when live entertainment stopped during the pandemic. I designed, built and operated almost the entire product myself until closing it in August 2026; most activity was concentrated through 2024. ## Archive Earlier projects, 2014–2025. Index: https://pabloleiva.com/archive/ - [Kasper](https://pabloleiva.com/archive/kasper/): 2025 · Kibernum · Product Designer. Internal AI assistant UI, a fork of the Samsung assistant for internal use. - [Los Mil Días](https://pabloleiva.com/archive/los-mil-dias/): 2025 · Parox · Product Designer & Engineer. Film premiere platform for “Los mil días de Allende”. - [Samsung Retail Sales Assistant](https://pabloleiva.com/archive/teiky-samsung/): 2025 · Samsung · Kibernum · AI Product Engineer. AI-powered sales knowledge assistant for retail teams. - [Comediaplay 2024](https://pabloleiva.com/archive/comediaplay-2024/): 2024 · ComediaPlay · Founder. The 2024 platform: multi-node architecture, realtime services and GenAI features. - [Comediaplay 2020](https://pabloleiva.com/archive/comediaplay-2020/): 2020 · ComediaPlay · Founder. The original 0→1 platform: ticketing and streaming for comedy shows. - [Pago Fácil Dashboard](https://pabloleiva.com/archive/pago-facil-dashboard/): 2020 · Pago Fácil · Product Designer. Payments dashboard: clearer transaction information, plan changes and account management. - [Pago Fácil Onboarding](https://pabloleiva.com/archive/pago-facil-onboarding/): 2020 · Pago Fácil · Product Designer. Account enrollment for people and companies with faster validation. - [Tapp](https://pabloleiva.com/archive/tapp/): 2019 · Caja Los Andes · U-Payments · Product Designer. Prepaid card app: custom UI kit, user testing, Atomic Design components for Angular and Ionic. - [CEN - RIO](https://pabloleiva.com/archive/cen-rio/): 2018 · Coordinador Eléctrico Nacional · Product Designer. Information architecture and UX for an operational platform of Chile’s grid operator. - [Chilecomedia](https://pabloleiva.com/archive/chilecomedia/): 2018 · Chilecomedia · Product Designer. First comedy ticketing portal in Chile, for audiences, artists, producers and venues. - [Lonconauta](https://pabloleiva.com/archive/lonconauta/): 2018 · Lonconauta · Designer. Crowdfunding campaign to send an Indio Pícaro to space: illustration, landing page, storytelling. - [ISMART](https://pabloleiva.com/archive/ismart/): 2017 · Informat · Product Designer / UX. Redesigned information architecture and component UI for an accounting product. - [UWIGO](https://pabloleiva.com/archive/uwigo/): 2017 · Informat · Product Designer / UX. Digital accounting platform: information architecture, UX and a custom component UI. - [Banco Estado APP](https://pabloleiva.com/archive/banco-estado-app/): 2016 · BancoEstado · Product Designer / UI Developer. Benefits app, the bank’s first agile squad: research, testing, design and frontend. - [LATAM](https://pabloleiva.com/archive/latam/): 2016 · LATAM · Designer / Frontend. Brand-transition website after the LAN and TAM merger. - [Minisitio Banco estado](https://pabloleiva.com/archive/minisitio-banco-estado/): 2016 · BancoEstado · Product Designer / UI Developer. Insurance minisite with micro-interactions and validations, second agile project at the bank. - [Perry Ellis](https://pabloleiva.com/archive/perry-ellis/): 2016 · Perry Ellis · Designer / Frontend. Seasonal website redesign under US brand guidelines, responsive. - [PIP.ORG](https://pabloleiva.com/archive/pip-org/): 2016 · PIP · UX / UI Designer. Member directory and intranet for a US petroleum association. - [Canadienne](https://pabloleiva.com/archive/canadienne/): 2015 · Canadienne · Designer / Frontend. Seasonal website redesign, parallax and mobile-first. - [Celio*](https://pabloleiva.com/archive/celio/): 2015 · Celio · Designer / Frontend. E-commerce experience for a fashion retailer. - [TRIAL APP](https://pabloleiva.com/archive/trial-app/): 2015 · Trial · Designer. Mobile app concept for a retail brand. - [Promedio Ponderado](https://pabloleiva.com/archive/promedio-ponderado/): 2014 · Personal project · Designer & Developer. Grade calculator app with 320K+ downloads, among the first apps on Huawei’s store in Chile. ## Optional - [Full text of every case study](https://pabloleiva.com/llms-full.txt) - [Sitemap](https://pabloleiva.com/sitemap-index.xml)